We help achieve the SDGs
by unlocking the full potential
of mission-driven leaders

Adding the fuel of leadership to the fire of passion

LeaderLy was created in 2022 by Lynda Mansson in collaboration with André Hoffmann to help develop the leaders the world needs to achieve the UN’s Sustainable Development Goals. We believe that leadership is more than just a position – it’s a responsibility to drive meaningful change and achieve a more equitable and sustainable future for us all.

Our vision for mission-driven leadership is anchored in six core principles that guide everything we do – building powerful collaborations, being authentic and creating trust, learning continuously and listening deeply, acting with courage, managing complexity and uncertainty and caring for self and others.

Our tailored coaching & mentoring, teamwork and leadership services are designed to help mission-driven leaders and their teams maximise their impact, overcome challenges, and lead with clarity and confidence.

Through our expanded network of 20 experienced coaches, LeaderLy can also now offer additional pro bono services to certain eligible individuals and teams.

About Lynda Mansson

Lynda has over 30 years non-profit leadership experience combined with powerful coaching skills.

Before founding LeaderLy, Lynda served as CEO of the MAVA Foundation where she led a team of 20 and oversaw the allocation of more than CHF 1.1 billion in grants to over 500 organizations working at the intersection of environmental and social impact. Previously, Lynda gained extensive experience in organisational leadership working in various leadership roles at WWF International.

Lynda currently serves on the boards of the International Coaching Federation, B Lab Switzerland, Unearthodox, New Wind Ventures, the Swarovski Foundation, and the Fondation Audemars Piguet for the Common Good. She also advises the Cartier for Nature initiative.

American and Swiss, Lynda has lived in Switzerland for over 30 years and coaches in both English and French. She holds a PCC (Professional Certified Coach) credential from the International Coaching Federation (ICF).

About André Hoffmann

André is a passionate advocate for business as a force for good.

André is dedicated to empowering individuals and organisations to act in favour of people, planet, and profit. Alongside his non-executive role in the family business and numerous corporate board memberships, André has an extensive background and interest in nature conservation and sustainability.

He is the Vice-Chair of Roche Holding and has served on a number of non-profit boards, including the MAVA Foundation, WWF International, Tour du Valat, the Capitals Coalition, SystemIQ, the World Economic Forum, and many others.

He and his wife Rosalie established the Hoffmann Global Institute in Business and Society (HGIBS) at INSEAD, his Alma mater, and André chairs its Advisory Board. The aim is to integrate sustainability across the entire MBA curriculum.

About LeaderLy Coaches

Our network of 20 LeaderLy-approved coaches are committed to supporting mission-driven leaders.

Our network of 20 LeaderLy-approved coaches brings together experienced professionals from diverse backgrounds. With expertise in areas such as leadership development, team dynamics and personal growth, our coaches provide tailored pro bono services to enable mission-driven leaders create lasting positive change.